HDFC Securities to enter discount broking to win market | HDFC Securities Discount Broking Update 2021

HDFC Securities is planning to enter in discount broking system. HDFC Securities is developing its own discount broking architecture to compete with new-age firms like Zerodha and upstox which are covering  market shares of entrenched players in the business, HDFC Bank’s managing director Shashidhar Jagdishan has said that over the next two-three years, the company targets to gain market, making it clear that the largest private sector lender does not have any plans to sell stakes in the brokerage.

HDFC Securities discount broking architecture will truly capture the market soon in upcoming years as per Jagdishan.

HDFC securities discount broking update
HDFC securities discount broking

In this new age world where thr competition is too high, we can say that over the last few years discount broking has attracted so many investors, discount brokerages which help an investor transact by paying a fraction of commissions and fees have become popular with investors, Due to this it has forced many of the broking firms to offer similar offerings.

“I’m happy to say that our own HDFC Securities also has a plan and you will see that countering the threats from discount brokerages with its own neo architecture or discount kind of an architecture as well.”

Shashidhar Jagdishan, MD, HDFC Bank at AGM

He added that HDFC Securities will be responsible and exuded confidence that it will gain market share in the next 2-3 years.

The company, which registered a 94.9 per cent growth in its June quarter net profit to Rs 260.6 crore, is doing extremely well, Jagdishan added.

HDFC Securities’ total income grew by 67.3 per cent to Rs 457.8 crore in the June quarter as against Rs 273.7 crore in the year-ago period. HDFC Securities has 215 branches across 147 cities / towns in the country.

Meanwhile, speaking at the bank’s Annual general meeting, its non-executive chairman Atanu Chakraborty said the largest lender in the private space is on its way to scale technology adoption and transformation agenda through scaling infrastructure, disaster recovery resilience, information security enhancements and having a monitoring mechanism.

He said the bank has taken the regulatory actions arising out of challenges faced on technology in the right spirit and the management has displayed grace and humility.